VeganD

What about doing some small, postcard-sized design-y booklet for 5% initiative in this vein? Or is it simply a booklet of postcards?! --- Travel guides • Dutch free postcards pioneer Boomerang Media's latest addition to its free portfolio is a free (paper) city travel guide. Created in cooperation with travel guide publisher Mo'Media, the free city guides are compact versions of Mo'Media's '100%' travel guide series and are distributed through Boomerang's card racks in over 1,000 cafes, cinemas, schools, universities, and fitness centers in the Netherlands. The first travel guide, '100% Istanbul,' was published mid-January 2008 in a print run of 100,000; all guides were snapped up within 2 weeks. Dutch/Turkish low cost carrier Corendon sponsored the Istanbul guide, which is also available online. Boomerang aims to publish 10 to 12 new free travel guides each year, covering cities like Berlin, London, Paris and Barcelona. Sponsoring a full travel guide will cost around EUR 45,000 (USD 66,000), but advertisers can also sponsor individual pages. Time for the Wallpapers and Lonely Planets of this world to experiment with a bit of FREE LOVE too? from March 08 FREE LOVE